8/15/2023 0 Comments New movies streaming now![]() ![]() The low-budget horror film “Skinamarink” saw its more-than-800-screen theatrical release pulled together quickly earlier this year after the movie became an online sensation before opening. The company was among the first to release films to theaters and digital platforms at the same time, a practice referred to as “day-and-date.” With a portfolio of labels, including IFC Films, the genre-oriented Shudder and RLJE Films, Shooman explained that the company has plenty of options as to how a movie is released.Īlthough movies such as “The Lost King” or “Blackberry” have been given fairly traditional theatrical windows, for instance, the company can adjust as needed. “In a world where windowing has just kind of exploded, we’re really tailoring every release to the movie, to the audience and to where consumers are watching movies,” said Scott Shooman, president of IFC Films. Which means that movie distributors who need both theatrical and streaming revenues to make ends meet are faced with a complicated calculus. ![]() “They’re in a different business,” said Michael Smith, professor of information technology and marketing at Carnegie Mellon University, on streaming platforms versus traditional theatrical distributors. You may occasionally receive promotional content from the Los Angeles Times. The success of the former is measured by box office receipts and subsequent ancillary revenues, the latter by subscriber growth and Wall Street valuations. In the world of streaming, the idea is to add subscribers and retain them - to keep them coming back for more. The challenge for theatrical movies is to get audiences in the door, to buy a ticket and enjoy the show. was owned by AT&T and set out to put all of its movies on its streaming service at the same time as in theaters. We do not want to do direct-to-streaming movies.” This was a hearty reversal from the strategy when Warner Bros. At CinemaCon in April, Chief Executive David Zaslav said, “We believe in full windowing of the motion pictures. Discovery have changed their attitudes about the divide between the theatrical and streaming after a period of experimentation necessitated in part by the COVID-19 pandemic closing theaters. ![]() Want proof of the old adage that timing is everything? Just ask film distributors.Īt a moment when streaming has elevated TV in the cultural conversation and brought countless entertainment options to consumers’ fingertips, movies have faced a much cloudier picture - and the timing of their move from theaters to home video platforms, known as “windowing,” has never been more in flux.Ĭompanies like Warner Bros. ![]()
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